Inform a friend

Who are We?

Nature’s Best quality label is backed primarily by two organisations.  

EkoturismföreningenThe Swedish Ecotourism Society is the main organisation responsible for Nature’s Best and the certifying process. The Society was founded in 1996 and has approximately 400 members, most of whom are small or medium sized enterprises.


VisitSweden is a national organisation, responsible for the promotion of Sweden as a business and leisure travel destination.


Our common objective is to see ecotourism grow bigger and better; to give travellers more and better opportunities to book environmentally safe, quality labelled ecotours. It is to give natural and cultural heritage in Sweden an economic value by creating new work opportunities and quality tourism.
It is to create an international profile for Sweden as an exciting destination for ecotourists.

Do You want to know more about Swedish Ecotourism and Nature´s Best?
Visit The Ecotourism Society of Sweden homepage (in Swedish).