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Nature’s Best six basic principles

These are the basic principles which Nature’s Best make sure are fulfilled by every certified tour operator.  

Staffan Widstrand1. Respect the limitations of the destination – minimise the negative impacts on local nature and culture.

Ecotourism is about preserving what the visitor has come to experience. The ecological and cultural capacity of each area must be respected. This means tour operators must have a solid knowledge of the destination, a local presence and work closely with others present in the area.


2. Support the local economy.

Ecotourism is about community development. Conservation can easily fail if local people object to it. Tangible benefits from tourism are a positive force. Each visitor contributes economically to the well being of the destination by renting rooms, hiring local guides and purchasing goods and services. The more the better.


3. Make all the operators activities environmentally sustainable.

Ecotour operators must set a good example of sound environmental practice. Approved operators have policies to minimise environmental impact by prioritising e.g. collective transport, sustainable lodging, waste management etc…


Staffan Widstrand4. Contribute actively to nature and cultural conservation.

Ecotourism assumes responsibility for the protection of biodiversity and special cultural values. This means supporting nature preservation in various ways. Our operators cooperate to find ‘win-win’ ways of doing business.


5. Promote knowledge and respect and the joy of discovery.

Ecotourism is about travelling with curiosity and a respectful mindset. Approved operators are competent hosts providing visitors with a good introduction to the area.  Good advice and guidance are often the key to a memorable trip.


Staffan Widstrand6. Quality and safety all the way.

Ecotourism is quality tourism. Approved tours must meet and even exceed our customers’ high expectations. Safety issues are taken very seriously, and we have many satisfied customers. An approved tour operator is a trusted supplier and partner.

These basic principles have been interpreted and listed in a document of criteria signed by each certified operator.


(First edition from February 1th 2002) can be downloaded as a PDF file by clicking on:
Quality Criteria for Nature’s Best

Specific activities in nature need special rules to prevent activities from inflicting damage to sensitive natural and cultural heritage. It is a continuing process to create special rules for activities.

Do You want to know more about Swedish Ecotourism and Nature´s Best?
Visit The Ecotourism Society of Sweden homepage (in Swedish).