It´s pretty much the same with our nature experiences. We don´t always have to do everything ourselves, carry heavy loads or live primitively. Often a trip is even more fun, more comfortable and more enjoyable when we use the experience, equipment and knowledge of others.
The quality label Nature´s Best is a decisive reason why nature tourism is now developing so quickly in Sweden. The label was launched in 2002 and was then the first of its kind in the Northern hemisphere. It is often considered the most demanding and detailed quality brand in the world.
The focal point is the quality of the travel experience, combined with strict environment and nature conservation measures, as well as a clear local connection. Internationally, this is usually called ecotourism.